AI Strategy

Where AI is worth deploying in a small operation, how to scope a first project, and how to tell hype from a working system.

9 posts

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AI Strategy9 min

What does custom software maintenance cost each year?

Custom software maintenance cost is usually quoted as a percentage of the build. The published end-of-life dates behind your app give a better number.

26 October 2026

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Chat Agents8 min

Are chatbot promises legally binding on your business?

Are chatbot promises legally binding? A tribunal made one airline honour what its chatbot invented. Here is how to scope yours before that happens.

21 October 2026

A dark waveform graphic with one bar picked out by a playhead line, beside the headline The pause your callers hear.

Voice Agents9 min

Why low voice AI latency can make calls worse

Voice AI latency is a trade-off, not a score. Test your AI phone agent's timing in six calls and learn which settings to ask your vendor to change.

16 October 2026

A node graph with one route bypassing a permissions checkpoint, under the words when to stop vibe coding.

AI Strategy8 min

When to stop vibe coding and bring in a developer

When to stop vibe coding comes down to one line, not a code review. Here are the four checks we run on an AI-built app before touching it.

12 October 2026

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Web & Conversion10 min

Do accessibility widgets work, or just hide the problem?

Do accessibility widgets work? Scanners say yes, keyboard testing and 2026 lawsuit counts say no. What to fix in your code instead.

9 October 2026

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AI Strategy9 min

Who owns custom software code after you've paid for it?

Who owns custom software code comes down to a signed assignment and about eight account logins. Paying the invoice does neither. Here's how to check.

30 September 2026

An abstract graphic of stacked message bubbles drawing down a fixed monthly allowance

Chat Agents8 min

How WhatsApp service message pricing hits your chatbot bill

WhatsApp service message pricing starts billing chat agent replies on 1 October 2026. The free tier is 1,000 messages a month, not 1,000 chats.

25 September 2026

An abstract sound wave composition with the headline about saying it in the first sentence.

Voice Agents8 min

Do I have to tell callers it's an AI on the phone?

Most AI calling laws cover outbound robocalls, not the agent answering your line. Here's what applies, and how to write the greeting.

14 September 2026

Layered waveform bars showing a spoken call with one loud moment

Voice Agents7 min

What an AI receptionist can and cannot do on a call

An honest look at what an AI receptionist handles well on a live call, what it should never be given, and how to set the escalation boundary.

10 September 2026