Web & Conversion

Sites built to convert, and the measurement that tells you which changes actually moved booked revenue.

4 posts

A 100 PageSpeed score is a lab test. Your site fails Core Web Vitals on real Chrome visits at the 75th percentile, and that is the number to fix.

Do accessibility widgets work? Scanners say yes, keyboard testing and 2026 lawsuit counts say no. What to fix in your code instead.

How to tell if a chat widget is slowing down your website, why speed tests miss it, and what a facade costs you in first reply time.

Contact form emails going to spam is an authentication problem with a short fix. The silent failure underneath it costs far more leads.