Gave a two-person wellness practice back their week with AI content, DM qualification and lead alerts

The problem

A holistic wellness practice run by two people was growing through Instagram, but the channel was eating the business. Writing posts, reel scripts, story prompts and blog content from scratch took around ten hours a week. Instagram DMs took more than two hours every day — welcoming new followers, answering the same questions, and trying to work out who was ready to book a consultation.

Nothing tracked leads once a conversation started. When the team was busy with clients, replies slowed down and warm leads went cold with nobody noticing. Hours of existing long-form video sat unused instead of being cut into Reels and Stories, and the blog and newsletter only went out when someone found the time.

What it cost

Roughly twenty hours a week of a two-person team went to content and DMs — time that should have gone to clients and programmes. Every lead that went quiet because a reply was late was a lost consultation, and the practice had no way to see how many that was.

What we built

Three connected systems. An AI content and blog engine: one topic input produces five post captions, seven reel scripts, daily story prompts, a newsletter intro and a full blog post, all in the founder's brand voice, routed to a review screen for approval, then scheduled to Instagram and pushed to WordPress automatically. Existing long-form video is repurposed into captioned Reels, Shorts and Stories.

An automated DM qualification system: a comment, story reply, like, follow or keyword message triggers an instant on-brand welcome, one or two qualifying questions, and classification as Hot, Warm or Not Ready. Hot leads get the booking link immediately, Warm leads get a freebie and a nurture sequence, and everything is logged to the CRM. A lead tracking framework tags every lead by source, alerts both team members if a lead is uncontacted after four hours, re-engages warm leads that have not booked within 48 hours, and sends a weekly pipeline snapshot.

What changed

Content review is down to roughly an hour a week, first-stage DM conversations run without either team member, and no lead can sit unanswered for more than four hours without someone being told. Measured time savings and booking numbers are still to be collected from the client.